Dried & air-dried muscle treats
Representative formats: Slices, strips, bites, training pieces and fish strips.
T01–T13 PET TREAT OEM SYSTEM
Thirteen pet treat categories. Clearer OEM development routes for brands.
Aumeats structures each brief around product format, ingredients, process, texture, use occasion, packaging and destination-market requirements, bringing sample development, production capacity, quality control and scaled delivery into one project framework. Formula, documentation, MOQ, pricing, lead time and SKU-specific market suitability are confirmed in writing after assessment.
13product categories
11brief fields
4project routes
Capability overview
Which dog and cat treat categories can Aumeats coordinate for OEM projects?
The system covers dried and air-dried muscle treats, natural animal parts, freeze-dried, soft and semi-moist, baked, extruded and filled, dental, edible chews, wet and lickable, non-therapeutic functional treats, toppers and hydration products, alternative-protein formats, and assortments. Eleven brief fields then define the product, evidence needs and target-market conditions.
Thirteen product directions
Start with the product type, then define ingredients, process, texture and pack.
These categories help brands identify a development direction. Feasibility, MOQ, cost, lead time, documentation and market requirements are confirmed for the specific project.
Organ & natural animal-part treats
Representative formats: Liver, heart, gizzard, trachea, cartilage and project-approved natural parts.
Freeze-dried treats
Representative formats: Meat bites, seafood, organs, egg yolk and multi-ingredient combinations.
Soft & semi-moist meat treats
Representative formats: Soft strips, bites, training pieces and filled soft formats.
Biscuits & baked treats
Representative formats: Dog and cat biscuits, baked crisps, shaped and seasonal products.
Extruded, co-extruded & filled treats
Representative formats: Single-layer, dual-colour, filled sticks, bites and multi-structure shapes.
Dental treats
Representative formats: Grooved sticks, brush shapes, rings and daily chews in defined hardness levels.
Edible chews
Representative formats: Collagen sticks, shaped chews, meat-wrapped sticks and composite structures.
Wet & lickable treats
Representative formats: Creamy treats, purees, soups, cups and other wet reward formats.
Non-therapeutic functional treats
Representative formats: Treats positioned for everyday oral, digestive, skin, coat, joint, calm or vitality support.
Toppers, mixers & hydration products
Representative formats: Freeze-dried toppers, meat flakes, meal mixers, gravies and broths.
Plant, dairy, egg & alternative-protein treats
Representative formats: Plant-based, cheese, egg and other project-approved alternative-protein formats.
Assortments, trial packs & seasonal gift sets
Representative formats: Variety packs, channel trials, subscription sets and seasonal gifting.
Product definition
Eleven brief fields turn a product concept into an assessable project.
A complete brief improves the accuracy of sample development, production planning, packaging, quality documentation and costing.
- 01Species and life stage
- 02Product format
- 03Ingredients and protein
- 04Raw-material part
- 05Process
- 06Texture and hardness
- 07Structure and combination
- 08Use occasion
- 09Packaging system
- 10Evidence and claims
- 11Market and access
Where to begin
Choose a project route that reflects the brand's current product and development objective.
Current-product replacement
Use an owned product, authorised sample or clear specification to assess formula, texture, pack and cost.
Second source
Assess an alternative production route against the existing standard, documentation, lead time and transition risk.
Range extension
Extend an established range through protein, format, size, flavour, packaging or use occasion.
Co-development
Define a new concept around consumer need, channel positioning and destination-market conditions.
Project confirmation
Once the product direction is clear, these conditions are confirmed for the project.
Separate product direction from supply terms
A category describes an assessable direction; stock, formula, MOQ, price and schedule are project-specific.
Base benefit positioning on product evidence
Everyday-support language requires ingredient, inclusion-rate, label and market evidence and is not therapeutic.
Confirm destination-market suitability item by item
Aumeats assesses formula, ingredients, process, labelling, testing, certificates, export documents and import routes against requirements in the United States, Europe, the Middle East, Japan, South Korea, Canada and other destination markets. Suitability and export conditions are verified and confirmed in writing for each SKU.
Frequently asked questions
What should a brand confirm before beginning a pet treat OEM project?
Do T01–T13 mean stock products or approved formulas?
No. T01–T13 describe product development directions. Actual supply terms are confirmed in writing for the specific formula, process, packaging, documentation and destination market.
Can an owned sample start benchmark development?
Yes. A brand may provide an owned or authorised sample, specification, target cost and market information for replacement, second-source, range-extension or co-development assessment.
How is destination-market suitability assessed?
Aumeats reviews the formula, ingredients, process, labelling, testing, certificates, export documents and import route for the specific SKU against requirements in the United States, Europe, the Middle East, Japan, South Korea, Canada and other destination markets. Final suitability is confirmed by the brand, importer and professional advisers.
Project assessment
Submit the product information for an OEM feasibility assessment.
Include the destination market, format, sample or specification, estimated volume, packaging, target cost and planned launch date.