Purpose & Scope
Collaboration Model Guide
White label, private label, OEM, ODM and contract manufacturing compared.
1. White label
Best suited to fast entry where an established product and available packaging route meet the market and commercial brief.
2. Private label
Uses a proven product platform with customer branding and agreed changes to flavour, size, pack or price architecture.
3. OEM and contract manufacturing
Appropriate when the buyer provides an authorised benchmark, specification or formula and requires a controlled manufacturing solution.
4. ODM and co-development
Used where the opportunity starts with a consumer or category proposition and product, process, claims and packaging must be developed together.
This material supports preliminary OEM and ODM discussions. Manufacturing capability, certification scope, market eligibility, pricing and delivery terms remain subject to written project confirmation.
Recommended next step
Prepare the Aumeats project brief with your target market, product information, reference files, estimated volume, packaging, target cost and launch date, then send it to info@aumeats.com.
Prepare a Project Brief